Norstat, the leading data collector for market and social research in Northern Europe, has agreed to acquire a bulk stake in ODC Solutions (ODC). Based in Munich, Germany, and with a sales office in London, ODC is a recognized, quick growing provider of field services for marketing research and opinion polling.Established in Norway in 1997, Norstat has slowly broadened its geographical presence, and is represented with offices in all the Nordic and Baltic nations along with Poland. This acquisition represents an important turning point in the Norstat Group’s strategy for European expansion.Leading European data collector Together, Norstat and ODC will form a prominent European informationcollector, using a full series of quality services. As
an outcome of the acquisition, the clients of both companies will get access to online panels in 18 European nations and worldwide. Following the acquisition, the Norstat Group will be represented in 21 offices in 10 European nations, with more than 160 employees and 1500 recruiters used on a part-time basis. Both Norstat and ODC have a record of sound, lucrative growth. In total, they genererate yearly earnings of approximately 40 million Euro.Unchanged position– strengthened offering Focus and method remains the same as the business seek to develop and expand their existing position as innovative high quality information collectors.”We are happy and thrilled to join forces with ODC. Being a highly recognized quality field company, specialized within online research, ODC will add considerable worth to Norstat’s full service offering.
This consists of a strengthened capability to assist in and collaborate online studies. It will benefit respondents along with customers, through increased efforts in Research and Advancement on panel method and online research”, states Are Strøm, CEO, Norstat.”ODC and our customers will gain from Norstat’s position, skills, methods and experience as a complete information collector. The integration with Norstat likewise produces amazing possibilities for additional extension of our product offering.
The Norstat panels, ODC will access all traditional information collection methods offered by Norstat, as well as extended information processing capabilities”, states Christoph Irmer, CEO, ODC Solutions.